Taxes aren’t the easiest thing to understand. But it’s important to get it right if you don’t want to overpay (or get in trouble for an error). That’s why over 50% of American taxpayers use a professional to do their taxes. And if you want to get more of that business for yourself, you need to market your business where people spend their time, like social media! Here are five tips to promote your tax consultancy service on social media.
Design eye-catching graphics
Millions of posts are uploaded to social media every single day. It’s easy for your content to get lost and overlooked in the masses. That’s why you need to create eye-catching graphics to capture attention and stand out on social media.
Modern social media is all about visuals. And since you’re busy preparing for tax season, you probably don’t have time to design high-quality graphics from scratch. Luckily, there are thousands of professional services flyer templates available online from websites like PosterMyWall.
All you need to do is find the template that best fits your brand, customize the information with the easy drag-and-drop editor, and you’re ready to post. It has never been easier to create eye-catching professional graphics for your social media marketing campaigns.
Create a posting schedule
The key to a successful social media marketing strategy isn’t just quality; it’s quantity, too! You need to post regularly enough for your brand to stay top of mind for all your followers. That way when tax season rolls around, your tax consultancy will be the first name that pops into your followers’ heads.
It’s a good idea to make a social media posting schedule to make sure you post regularly. Create your posts ahead of time and keep a schedule of which post to upload each day.
Most marketing professionals suggest posting at least three to five times per week, if not every day — depending on the platform. That’ll help you stay on top of your content and ensure you won’t be forgotten amongst all the other content floating around the internet.
Encourage discussions with questions and polls
When it comes to taxes, many people don’t know what they don’t know. There are a lot of complexities that only trained professionals understand, which is why your services are so valuable. Get people thinking about taxes by encouraging online discussions with questions and polls.
For example, you could post a poll for your followers that asks, “Does buying a new printer for your house count as a deduction?” Then offer multiple choice questions like yes, no, only if you work from home, or partially.
You could also post simple text-only questions and ask for the answers in the comments section.
This gets people thinking about taxes and, more importantly, it could show them that they don’t really know everything they should to get the maximum refund — which is why they need to hire your tax consultancy service!
Engage with your followers
As the comments and poll answers start flying in, don’t forget to actively engage with your followers. It is called social media, after all!
Respond to comments and direct messages (DMs) from your followers. You can even provide feedback to their answers to your questions, explaining why something may be right or wrong.
Not only does this make your followers feel engaged with your business, but it also sets you apart as a thought leader in your industry. With all that good advice and knowledge, your followers know you’re an expert in the field, which is always who you want to hire to help with your taxes.
Run social media ads
One of the biggest frustrations with social media is that only your followers can see your posts, and it can be difficult and time-consuming to expand your reach organically. To get tons of attention to your profile quickly and easily, take out some social media ads.
With social media ads, you pay the platform and it’ll promote your content to the audience demographic of your choice. You can easily get thousands of views in a matter of days! And the best part is that you get to pick what you want to pay, making it easy to stay on budget.
Take out some social media ads throughout the year but definitely just before tax season starts. The more eyes you can get on your high-quality content, the more clients you’ll get for your business.
Grow your tax consultancy with social media marketing
There are millions of active social media users who need help with their taxes. Promote your tax consultancy services by creating eye-catching promotional graphics, posting regularly, encouraging discussions with questions and polls, actively engaging with your followers, and running a few timely social media ads.
With all your social media marketing campaigns working together, your business will quickly be the go-to resource when tax season rolls around.